Porter Novelli (Omnicom Group)

Data and Analytics Intern
Playa Vista, CA | May 2025 – Aug. 2025

• Delivered actionable insights for major clients such as AstraZeneca, Amgen, REI Co-op, Amazon, and T-Mobile by analyzing media coverage, social metrics, and campaign performance using Porter Novelli’s Omni Earned ID platform
• Synthesized complex datasets into strategic recommendations, transforming raw metrics into compelling narratives to support messaging, targeting, and channel strategy across multi-industry accounts
• Conducted primary and secondary research to track audience behavior, industry trends, and competitor activity, enhancing clients’ strategic positioning and messaging effectiveness
• Developed standardized reports and decks to communicate key findings to stakeholders, improving cross-functional understanding of campaign results and audience sentiment
• Supported campaign evaluation and strategic planning by identifying high-performing content, optimal media channels, and influencer resonance through data-driven storytelling
• Adapted to fast-paced project cycles by managing multiple client deliverables and synthesizing insights across various industries, improving response time and strategic agility

KINDO AI

Digital Marketing Intern
Santa Monica, CA | Dec. 2023 – Mar. 2024

• Increased impressions by 70% month-over-month and clicks by 40% through the creation of 150 CMS web pages as part of a Programmatic SEO strategy, significantly enhancing online visibility.
• Achieved a 6-10% engagement rate on LinkedIn, exceeding the 1.2% benchmark, by effectively reaching core B2B audiences with targeted content strategies that resonated with stakeholders.
• Boosted organic social media presence by implementing mobile-first content and community-focused strategies, increasing posting frequency, leading to enhanced audience engagement and brand awareness.
• Identified new growth opportunities by conducting thorough research using SEMrush, evaluating time cost versus potential benefits, and coordinating interviews with key stakeholders to inform strategic decisions.

POWER DIGITAL MARKETING

Paid Social Marketing TikTok Intern
Los Angeles, CA | Sept. 2023 – Dec. 2023

• Enhanced TikTok ad performance and significantly increased ROI by effectively managing ad accounts with budgets between $10,000 and $50,000, collaborating with Paid Ad Strategists to optimize campaigns for Fortune 500 companies, resulting in higher campaign effectiveness.
• Strengthened online presence and achieved exceptional engagement metrics by overseeing content creation, scheduling, and reporting for social media accounts through both organic and paid strategies, driving increased audience interaction and brand loyalty.
• Provided valuable insights for data-driven decisions by utilizing TikTok's analytics tools for in-depth research and trend analysis, leading to improved campaign performance and strategic adjustments based on audience behavior.
• Improved marketing investment optimization by developing a comprehensive understanding of the purchase funnel across marketing and product touchpoints, allowing for the identification of key opportunities for enhancement that maximized resource allocation.

THE DEFIANT AGENCY

Marketing and Public Relations Intern
West Hollywood, CA | Jul. 2023 – Oct. 2023

• Increased organic engagement by 25% and grew the follower base by 500 by effectively managing social media accounts and implementing targeted content and community engagement strategies, fostering a more active online community.
• Boosted media coverage by 15% and enhanced brand visibility by assisting in the development and execution of PR campaigns, strategically pitching stories, and leveraging media relationships, which resulted in broader public awareness.
• Secured coverage in national and local publications by drafting compelling press releases, media pitches, and other materials, significantly elevating the public profile of the company and its clients.

BOXXIE

Social Media, Marketing, and Fulfillment Intern
Torrance, CA | May. 2023 – Aug. 2023

• Streamlined company operations and improved customer satisfaction by assisting the CEO with executive productivity, process optimization, and order fulfillment, leading to more efficient workflows and enhanced client experiences.
• Increased brand visibility and ensured a cohesive online presence by managing social media content across multiple platforms, driving organic growth and audience engagement, which contributed to a unified brand identity.
• Strengthened business partnerships and enhanced client satisfaction by collaborating with industry leaders such as Red Bull, Amazon, and Grubhub to deliver impactful corporate gifting solutions through targeted campaigns, resulting in mutually beneficial relationships.

SANDY FEET INITIATIVE

Digital Marketing Consultant
Orange County, CA | Feb. 2023 – Aug. 2023

• Planned and developed comprehensive digital marketing strategies for SFI, a non-profit organization, resulting in a 22% increase in website traffic through targeted SEO and content optimization, effectively enhancing online visibility and supporting the organization’s mission.
• Led a digital marketing team of five, fostering collaboration and driving the successful implementation of initiatives, which contributed to improved team performance and project outcomes.
• Utilized Google Analytics for in-depth SEO analysis and web monitoring, enabling data-driven decisions that enhanced website performance and facilitated the successful management of the Google Ad Grant Campaign, securing over $10,000 in monthly funding.